Websites tell the story of your brand and they encourage brand trust. This is why it’s so important to have a website that is well designed, even if it a one-pager and super simple.
Not only that, but the information within your website needs to flow. It must be easy for potential clients to find the information they are looking for and contact you without hassles.
I don’t know about you, but if I go into a website that is not mobile responsive, is messy or difficult to use, I lose my patience and look elsewhere. Your website is often the very first impression your potential client will get of your brand, so you want to make the most of that.
Don’t forget to include good SEO so potential clients can find you on Google, analytics so that you can track who is visiting, and what is or isn’t working on your site, and a FB pixel that will allow you to retarget your advertising.